South Bend real estate firm turns to AI as housing and talent strategies evolve

Wednesday, October 29, 2025 11:19 AM EDT
By Eniola Longe

https://www.insideindianabusiness.com/articles/south-bend-real-estate-firms-turn-to-ai-as-housing-and-talent-strategies-evolve

SOUTH BEND, Ind. - South Bend's real estate market is getting a high-tech boost. Local firms are increasingly turning to artificial intelligence to speed up transactions, train agents and connect buyers with homes—tools that are helping the region not just move property but also attract and retain workers.

At real estate firm Cressy & Everett, co-owner John De Souza said his background in consulting and technology positioned him to lead the firm's internal AI rollout.

"AI is coming to our space very strongly, so we're trying to make the most of it. We built our own AI tool and we've had it for about a year," he said. "It helps our agents with their writing. It helps them answer some tricky questions about negotiations, and it also helps them practice."

De Souza explains how his firm is applying AI to internal processes.

The firm also runs a "Preferred Realtor Program" in partnership with the University of Notre Dame. The program connects potential faculty and staff recruits with agents trained to showcase the region's housing and lifestyle options.

"We have a very specific group of agents who have been trained to be part of this group to provide a service," De Souza said. "They know how to be good ambassadors to the community, and they can present a really positive, accurate image of what it's like to be in the area."

Housing in the South Bend–Elkhart region remains relatively affordable compared with national averages, but demand is high and inventory moves quickly. Zillow reports the average home value in South Bend at about $185,239 in September 2025, up 4.2% year-over-year, with median days to pending at just 15.

"Our market is very affordable, compared to the coasts where home prices are higher than they are here. However, our salaries are also lower," De Souza said. "Because affordability is difficult, sometimes renters can even be resentful that they'll never be a homebuyer."

These local shifts reflect wider regional priorities. The South Bend–Elkhart region is working to retain college graduates and attract remote and hybrid workers, with housing seen as a key lever. According to a forecast by the Indiana Business Research Center, home prices in the area are projected to increase by up to 3% in 2025 as supply grows and more new-home construction comes online.

Especially for first-time buyers, De Souza advised that connecting with a realtor early can give them access to deals that do not even make it online. He noted that fast-moving inventory at attractive price points can vanish in 24 to 48 hours.

"Most first-time buyers might Google how to buy a house or they may watch a TV show that tells them how to buy a house," he said. "But they really need to be talking to folks if they're going to get a mortgage, which most first-time buyers will."

Mortgage rates are another deterrent in the current housing market, which De Souza described as a "seller's market." He explained that the current interest rate climate is likely to be the norm going forward.

"The problem is that we have folks who remember the 3% rates," De Souza said. "We refer to those times as the unicorn years. They came once and they're never coming again. Six percent is not the cheapest, but it's not horrible either."

AI adoption is not limited to residential sales. On the commercial side, developers and asset managers are using AI to scan portfolios, assess risk and automate reporting, speeding up decisions in a competitive market. Michael O'Malley, executive director of the Fitzgerald Institute for Real Estate at Notre Dame, said firms that embrace AI gain a strategic edge.

"The prevalence of AI is real and it's here right now. If you don't have AI skills, you're ultimately just going to become much less efficient than your peers or your competitors," O'Malley said. "Folks that can truly utilize it are going to be able to analyze more information, go deeper in their analysis and utilize artificial intelligence to get more confidence in investment decisions."

While AI can significantly streamline tasks that involve large amounts of data, O'Malley also highlighted how AI can improve marketing and client interactions.

"Often in real estate, you have one seller but dozens or hundreds of potential buyers," he said. "You're answering the same questions over and over. Having AI that anticipates questions and learns from previous answers can make everyone more efficient."

He also noted that AI is only as reliable as the prompts and data it receives and cautioned that AI is not foolproof and carries risks.

"If you're using an Open AI system like ChatGPT, anything you put in there is public," he emphasized. "People need to be careful not to put private information out into the public."

O'Malley recounted instances where users relied on AI to answer questions automatically and received incorrect or misleading information.

"AI can make you much more efficient," he said. "But you have to double-check that it's pulling from the right sources and giving accurate information for the property, market or subject you're researching."

Several local initiatives are underway to address workforce housing needs and leverage technology in real estate. The Elkhart Board of Realtors plans to introduce AI tools within its MLS system to support agents, while developers and firms continue to explore AI-enhanced market analysis and client services.

As South Bend seeks to retain graduates, attract remote workers and expand its housing options, technology and talent strategies are converging in the local real estate market.

Are you ready to find your dream home? Our real estate agents at Cressy & Everett Real Estate are here to help you navigate the competitive markets of South Bend, IN, and St. Joseph, MI. Whether you're interested in South Bend homes for sale or St. Joseph homes for sale, being prepared can make all the difference in securing your ideal property.

• Get Pre-Approved for a Mortgage
  The first step in preparing for your best home offer is to get pre-approved for a mortgage. This crucial step not only helps you understand your budget and shows that you're a serious buyer. A pre-approval letter from a lender indicates you have the financial means to make a solid offer, giving you an edge in a competitive market. It speeds up the buying process by allowing you to act quickly when you find the right home, making your offer more attractive to sellers.
  
  
• Know Your Market
  Understanding the local real estate market is critical for making an informed offer. Research current market trends in South Bend and St. Joseph to determine the average home prices and the pace of sales. This knowledge helps set realistic expectations and leads to competitive offers without overpaying. By working with our knowledgeable agents, you can gain insights into neighborhood trends, upcoming developments, and market conditions, ensuring that your offer is both fair and strategic.
  
  
• Hire a Professional Real Estate Agent
  Partnering with a real estate agent from Cressy & Everett can significantly enhance your home-buying experience. Our agents have in-depth knowledge of the South Bend and St. Joseph markets and can provide valuable advice on pricing, neighborhoods, and negotiation strategies. A skilled agent will guide you through each step of the process, from house hunting to closing, making sure you avoid common pitfalls and take advantage of opportunities that arise. Their expertise ensures that your offer stands out and aligns with your homeownership goals.
  
  
• Make a Competitive Offer
  In a competitive market, making a strong initial offer is critical. Your real estate agent can help you come up with a competitive yet fair price based on recent sales and market conditions. Additionally, consider offering a larger earnest money deposit to demonstrate your commitment. Being flexible with your closing date or accommodating the seller's timeline can also make your offer more appealing. By presenting a well-structured and attractive offer, you increase your chances of acceptance and move closer to securing your dream home.
  
  
• Prepare for Inspections and Appraisals
  Once your offer is accepted, the home inspection and appraisal process begins. Being prepared for these steps can prevent delays and ensure a smooth transaction. Arrange for a thorough home inspection to pinpoint any potential issues and address them promptly. Similarly, be ready for the appraisal process by ensuring that your lender has all the necessary documents. Timely inspections and appraisals help maintain the momentum of the sale, reducing the risk of complications that could jeopardize your purchase.
  
  
• Stay Organized and Responsive
  The home-buying process involves a lot of paperwork and communication. Staying organized and responsive can help keep the process on track and demonstrate your commitment to the purchase. Keep all necessary documents, such as bank statements, tax returns, and employment verification, readily accessible. Respond promptly to requests from your lender, real estate agent, and other parties involved in the transaction. By being proactive and organized, you can expedite the process and increase the likelihood of a successful closing.
  
  
• Plan for the Move
  Finally, planning for your move in advance can help you transition smoothly into your new home. Start by decluttering and packing non-essential items early. Arrange for moving services and notify utility companies of your move-in date. Planning ahead reduces stress and allows you to settle into your new home quickly and comfortably.

By following these steps, you can enhance your readiness and confidence as you navigate the home-buying process. Our dedicated team at Cressy & Everett Real Estate is here to support you every step of the way. Whether you're exploring South Bend homes for sale or St. Joseph homes for sale, we're committed to helping you make the best offer and find the home of your dreams. Contact us today to get started on your journey to homeownership this fall.

Our real estate agents often hear from our new clients that the process of getting a mortgage is intimidating. That's understandable!

Having an experienced real estate agent on your side does a lot to make applying for a home mortgage manageable.

Even so, it's important to know a few things about the process. Once you learn more, you'll see exactly what you need to do to make things easier.

That can be just what it takes to make your worries evaporate. The truth is, most people learn getting a mortgage is quite a bit easier than they imagined. It just takes some preparation.

These four steps will make it easier:

1. Get the Right Paperwork Together
   No matter what type of home mortgage you want, you'll need to document income before you can finish your application packet. This almost always requires a month of recent pay stubs from anyone on the loan and the last two years of tax filings. You'll also need at least three months of bank account statements – but collect six months' worth just in case.
   
   
2. Know the 28/36 Rule
   The 28/36 Rule is a widely accepted, unofficial principle of mortgage lending.
   
   It goes like this:
   • Your monthly mortgage payment should be no more than 28% of your gross income.
   • All monthly bill payments you make should be no more than 36% of gross income.
   
   This isn't a hard and fast rule, and it doesn't always apply to government-backed mortgage programs such as those for first-time homebuyers. However, it'll give you a sense of how big a mortgage you may qualify for. The sooner you write out a budget, the more you'll know about your situation.
   
   
3. Get Insight on the Market
   A good real estate agent is a walking encyclopedia of knowledge on the local market.
   
   Each real estate market has its own quirks, and some of these can influence how easy it is to obtain mortgage funding. Luckily, you won't have to search high and low to get the facts you need. Simply ask your real estate agent if there's anything special you need to know.
   
   
4. Start Saving Soon
   The less debt you have, the better off you'll be when it comes to home financing.
   
   Ideally, you should start saving for six months to a year before you apply for a mortgage loan. There are two ways you can use any extra funds that will both be beneficial to you:
   • One, paying down any existing debt, such as credit card debt and car loans.
   • Two, saving cash so that you can provide a larger down payment on a home.
   
   Your financial situation dictates the best move for you. For example, paying down old credit debt will relieve you of some money worries and may make it easier to spend on your home.
   
   In some situations, having a big down payment isn't a priority. However, a down payment will cut the amount of money you have to finance and may even improve your interest rates.
   
   
5. Getting a Good Mortgage Loan Package Comes Down to Dollars and Sense
   Make a few moves to improve your financial health – and choose the right home for your budget – and you could find getting a mortgage is a snap.

We help buyers with many different financing needs to achieve the dream of homeownership. To find out more, contact Cressy & Everett Real Estate.